8/25/10

Proton Upbeat New Models Will Boost National Car Sales This Year

Cars Mania Blog
Auto Car | Proton Upbeat New Models Will Boost National Car Sales This Year | National carmaker, Proton Holdings Bhd, believes the new model that will replace Proton Waja and the facelift model to be launched in December will boost proton car sales this year.

Managing Director Datuk Syed Zainal Abidin Syed Mohamed Tahir said the facelift model will be introduced at the Kuala Lumpur International Car Exhibition 2010 in early December.

"The new models will make a change in higher sales this year," he told reporters after launching a safety and health campaign on the road and workplace here Wednesday.

Syed Zainal Abidin said the soft launch for the new models will be held after Hari Raya Aidilfitri holidays.

"We've done trial production, plant and road testing," he said.

Asked on the facelift model, Syed Zainal Abidin declined to name the model.

"Facelift, let it be a suspense, but I can tell you it's one of our popular cars and from what I've seen, facelift gives a much better look to the current range of proton models," he said.

He said Proton has set an ambitious target to sell 170,000 proton cars in the 2010-2011 financial year.

"So far we're on track and we hope the two new models will give a lot more momentum for us as we always offer competitive prices for proton models," he said.

Proton posted RM104.647 million higher pre-tax profit for the first quarter of the financial year ended June 30, 2010 from RM64.379 million in the same quarter last year.

The encouraging financial earnings stemmed from higher sales and profit margin from production of better quality cars, he said.

Syed Zainal Abidin also said Proton was talking to five banks to provide better financing packages for customers, vendors and distributors.

"We're working out special packages for tenure of payment and interest rates," he said.

Proton intends to offer flexible options and low interest rates vis-a-vis 4.1 per cent and 4.2 per cent currently, he added.

(www.bernama.com)

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