The 2011 Fiat Uno will be a global car

Cars Mania Blog

Auto Car | The 2011 Fiat Uno will be a global car | One. Unique. Singular. Individual. This is how the dictionary defines the word Uno. And this is how the new car from Fiat Automobile is. The new Fiat Uno, a model bold on concepts and lines, comes to redefine the segment of compact cars. It is simply unique.

The new Fiat Uno comes with all attributes that will make it a new success story. In addition to the new concept and bold lines, it enables an unprecedented level of customization in the Brazilian market. A new icon in the segment. With countless options from the factory and the dealer, the client can customize the car at his/her taste, with optional items and accessories, turning the new Uno into an extension of his/her own individuality.

However, behind the innovative look there is also a well-defined machine. It marks the premiere of two new engines - Fire 1.0 Evo and Fire 1.4 Evo, both Flex fuel – that incorporate modern technologies to ensure great performance with fuel saving and low level of emissions.

To formulate the concept of the new model and achieve its surprising shapes, the designers from the Fiat Style Center for Latin America and from the Fiat Style Center in Italy did not try to guess what the consumer wanted. On the contrary – first they talked to the client and only then they started creating the car. Open communication was adopted throughout the development, until the product clinics with the actual-size internal and external style models. This way, there was no room for error.

An important data collected throughout research was how the Brazilian consumer sees the Fiat Uno: an icon, a parameter of longevity, a robust, reliable, economical car – both on the purchase and on the maintenance and fuel consumption. A tale of success with square lines, removed from the sharp, rounded lines of most models currently in the market.
Several concepts were proposed in this universe. The winner was New Square – square and resistant like no other. In other words, a new reading of the square. An evolution. The new Uno.

For this reason, it gets the same name as the famous hatchback, but it will not be available to the market to replace it: Uno Mille continues as a landmark – after all, it was the model that opened the segment of 1.0 engine cars in Brazil, in 1990 – and as an option with exceptional cost/benefit ratio.

On the best Uno tradition, the new hatchback has compact lines that encompass a cozy, well-lit cabin, with optimum space for all passengers and offering convenience items such as power steering, air conditioning and radio with CD / MP3 player with Bluetooth, hands-free and USB connection, as well as important safety equipment, such as airbags and ABS brakes.

The new Fiat Uno also brings an unprecedented concept for its segment: the heated windshield, with the defogging function. This item, when activated, takes up to three minutes to completely defog the windshield. After this time elapses, the function is automatically deactivated.

The new Fiat Uno will be available in four finish versions, all with four doors – two with 1.0 engine and two with 1.4 engine – and keeps the name of one of the most successful versions of the hatchback: the Way model. In all of them, the consumer can be sure that he/she will find a modern, bold car with excellent engines and lots of personality. They are: Uno Vivace 1.0 Flex, Uno Way 1.0 Flex, Uno Attractive 1.4 Flex, and Uno Way 1.4 Flex.

(www.newemotion.it)