12/13/10

Geneva 2009: KTM X-Bow ROC unveiled for those who like to race champions

Cars Mania Blog
Auto Car | Geneva 2009: KTM X-Bow ROC unveiled for those who like to race champions | Late last month we learned that KTM was planning to bring two new versions of its X-Bow roadster to the Geneva Motor Show. One of those machines is the new X-Bow ROC edition, and our men on the scene managed to assemble a gallery of live shots of the new model that you can view in the gallery below. This new ROC edition was built to commemorate the Austrian firm's inclusion in last year's 2008 Race of Champions, so it fittingly features a lightweight carbon fiber monocoque shell and adds a sports exhaust to Audi's 2.0-liter turbocharged, direct-injection four-cylinder mill that's shared with other models in the range. Unique paint and badges also help set it apart from lesser X-Bows.

Despite the fact this new model shares plenty of special bits with the top-level Superlight X-Bow, KTM was able to price the limited edition ROC model rather aggressively with a base MSRP of 69,980 euros – a full 10,000 less than its pricier sibling. Also new is the X-Bow Street, which retails for an even more wallet-friendly 49,980 euros. Read the full press release from KTM after the break.

New model line-up, the X-BOW-Trophy, PowerParts & PowerWear

The production version of the KTM X-BOW is celebrating its first birthday. Exactly one year ago, the production version of the KTM X-BOW made its world premiere at the Geneva Motor Show. To the rapturous applause of media and innumerable prospective buyers, who had given an enthusiastic welcome to the prototype unveiled one year earlier, it was confirmed that practically no changes had been made to the original design. The X-BOW had lost nothing of its radical nature, purist ethos or innovative technology on the way to series production.

Less than two and a half years had passed between the conception of the initial visionary idea by KTM CEO Stefan Pierer and KISKA CEO Gerald Kiska in the autumn of 2005 and the launch of the production model in the spring of 2008 in Geneva. Just six months later, the first customer KTM X-BOW was handed over to a very proud owner in the newly-built manufacturing plant in Graz. Such was the speed of KTM's timescale for the creation of a radical new automobile that even the most optimistic would have found it hard to believe. It was a schedule only made possible by close collaboration with partners such as Dallara and Audi and, more than anything else, by the wholehearted commitment of KTM's employees.

Almost 250 KTM X-BOWs were delivered to customers in the first six months of production and the order book stands at around 400 units. Meanwhile, KTM has moved away from the original plan to sell about 1,000 units per year. “Naturally, the general economic situation not only affects the large car manufacturers”, explains KTM CEO Stefan Pierer. “We are also sensing the hesitance to buy that is currently demonstrated by many prospective buyers, both in the motorcycle market as well as with the X-BOW. We have an extremely lean manufacturing structure and can react very quickly to changes in circumstances. Adjusting our sales target from 1,000 units per year to around 600 is an acknowledgement of the current situation. However, at the same time we are intensifying our efforts in the X-BOW field, extending the model cycle and making significant improvements to our service partner network. Furthermore, we are providing an extremely attractive model line-up for 2009 that offers the appropriate vehicle for every prospective buyer's needs at very attractive prices. Moreover, we want customers and potential customers to form an even closer bond with the KTM brand by participating in the X-BOW Trophy and the RaceOrange program as well as by buying our special PowerParts and PowerWear products,” concludes Pierer.

KTM is starting the 2009 model year by exhibiting five different X-BOW models at the 79th Geneva Motor Show together with many more new products; from the attractively priced entry-level model, the X-BOW Street (€49.980*), and the X-BOW Clubsport, at €59.980* the perfect entry-level model for the racetrack, to the FIA-homologated race vehicle for professionals, the X-BOW GT4 (€82.900 plus national taxes and import duties). The 2009 range now also includes a further two attractive models: the X-BOW Superlight features all available technologies and radical lightweight construction, and the limited-edition X-BOW ROC, produced in homage to KTM's participation in the most prestigious motorsport event of the year, the 'Race of Champions'. The ROC model is celebrating its world premiere at the 2009 Geneva Motor Show, together with the new X-BOW Street.

In addition, KTM will be providing information on the X-BOW Trophy 2009, the extensive, spectacular RaceOrange program and the PowerParts and PowerWear collections created especially for the X-BOW

Source : www.allaboutauto.us

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