Auto Car | Mitsubishi I MiEV Sport Concept | Redesigned from the inside out, the 2008 Ford Focus brings a bold new look, a modern interior and a high level of driving enjoyment to the small car segment. Joining the new Focus four-door sedan is, for the first time, ever a sporty two-door coupe, which is designed to attract new and younger buyers to a growing small car market.
Ford is renewing its commitment to the small car market as an influx of younger buyers and the instability of gas prices have led to growing sales in the segment. Small cars make up the largest vehicle segment in the U.S. today and growth is expected to continue. The 2008 Focus will be poised to capture some of this growth when it hits the streets in fall 2007.
“We know the formula for success in the small car segment: Affordability, quality and a fun to drive, sporty personality,” says Cisco Codina, Ford group vice president, North America Marketing, Sales and Service. “These are the priorities that drove the redesign of the Focus for 2008.”
The 2008 Focus strikes an impressive pose. Designers drew inspiration from the Ford Fusion’s prominent chrome-bar grille design, flared wheel arches and sweeping, crisp lines to create a small car that’s stylish and sporty.
“We raised the beltline to give Focus more modern proportions,” says Lon Zaback, Focus chief designer. “By raising the beltline we created a sleeker profile. The overall look is solid and more substantial.”
Flared wheel arches give Focus its firm, secure stance and work with the raised beltline to give Focus its muscular look.The design is further refined by a taut character line that runs from the taillights, sweeping across the doors just below the door handles and snapping suddenly down at the front wheel well. Another crisp line runs from the A-pillar to the headlight and down to the bottom of the front bumper, defining the corners of the car.
Source : www.automobilesreview.com
Ford is renewing its commitment to the small car market as an influx of younger buyers and the instability of gas prices have led to growing sales in the segment. Small cars make up the largest vehicle segment in the U.S. today and growth is expected to continue. The 2008 Focus will be poised to capture some of this growth when it hits the streets in fall 2007.
“We know the formula for success in the small car segment: Affordability, quality and a fun to drive, sporty personality,” says Cisco Codina, Ford group vice president, North America Marketing, Sales and Service. “These are the priorities that drove the redesign of the Focus for 2008.”
The 2008 Focus strikes an impressive pose. Designers drew inspiration from the Ford Fusion’s prominent chrome-bar grille design, flared wheel arches and sweeping, crisp lines to create a small car that’s stylish and sporty.
“We raised the beltline to give Focus more modern proportions,” says Lon Zaback, Focus chief designer. “By raising the beltline we created a sleeker profile. The overall look is solid and more substantial.”
Flared wheel arches give Focus its firm, secure stance and work with the raised beltline to give Focus its muscular look.The design is further refined by a taut character line that runs from the taillights, sweeping across the doors just below the door handles and snapping suddenly down at the front wheel well. Another crisp line runs from the A-pillar to the headlight and down to the bottom of the front bumper, defining the corners of the car.
Source : www.automobilesreview.com
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