Auto Car | 2010 Rolls-Royce Ghost | Rolls-Royce sold just over 1,000 cars in 2007, the first four-figure annual tally in the firm's 104-year history. That surely delights parent BMW, which took charge of Rolls in 2003. But the Bavarian bosses see greater things for their celebrated English marque beyond its current trio of hulking $400K-plus Phantoms. Specifically, they want to boost Rolls sales closer to those of former stablemate Bentley, which now moves over 11,000 cars per year as part of the Volkswagen group. That suggests a somewhat smaller Rolls model that uses BMW hardware to sell just above the $200,000-$250,000 realm that has proven so lucrative for Bentley. It might be less sporty than a Bentley, but would tilt toward the same younger, very well-heeled buyers.
That, in a nutshell, is project RR4, a.k.a. "New Generation Saloon" (sedan to us Americans). Rolls-Royce confirms this car will debut sometime in 2010. The company recently announced it will go into production during 2009 and be will be called the Ghost. Rolls-Royce gave a sneak peek, in the form of the experimental 200EX at the March 2009 Geneva Auto Salon in Switzerland. Expect coupe and convertible versions early next decade. If all goes well, the Ghost will more than double yearly production at the modern BMW-built R-R factory in Goodwood, England to somewhere between 2,000 and 2,500 units. That's still far behind Bentley, but Rolls-Royce ownership isn't for everyone, old bean. Price? Well, if you simply must know, it's being rumored at $300,000-$400,000.
The 2010 Rolls-Royce Ghost was made official in late 2006, but with few specifics given. Since then, Rolls has announced that Goodwood will add a second assembly floor and a second shift to produce the Ghost. It has released two vague sketches of what the new car will look like, and several photos of the experimental 200EX the company says shows the direction the Ghost will follow. Fortunately, our spies have unearthed most of the basics, though some items remain a mystery.
Broadly speaking, the 2010 Rolls-Royce Ghost is based on the redesigned 2009 BMW 7-Series sedan that's due to start sale in the spring of 2009. The new 7's "F01" platform will be pulled like taffy to make the Ghost longer, wider, and taller than its German cousin. Yet, the Ghost will be almost a compact next to the Phantom--over a foot shorter by some accounts. It's also said to be nearly 500 pounds lighter despite a structure that uses less weight-saving aluminum. Still, the Ghost will be no bantam, likely to tip the scales just north of 5,000 pounds.
The Ghost will be motivated by a "unique to Rolls-Royce" turbocharged 6.6-liter V12 that packs 500 horsepower. The firm said early on that the powerplant will be "exclusive to Rolls-Royce," so some think that rules out a BMW engine. On the other hand, "exclusive" could just as easily mean a Rolls-only version of a new BMW V12 engine that is rumored to appear in the redesigned 7-Series.
Another complication is the Ghost's place in the world. In terms of power and performance, the 500-horse V12 puts it "upstairs" of the 453-horsepower 6.0-liter V12 Phantom, yet it leaves Ghost conspicuously "downstairs" of a prime competitor, the 553-horsepower 6.0-liter W12 Bentley Continental Flying Spur. In addition, the Phantom has been roundly criticized for its prodigious fuel thirst, and Bentley has announced plans to reduce fuel consumption and CO2 emissions for all its cars, which put pressure on Rolls to follow suit. According to the carmaker, this engine, combined with a ZF 8-speed automatic transmission, boasts better fuel and CO2 efficiency than the "already class-leading Phantom series of cars."
The 2010 Rolls-Royce Ghost will borrow many other components from the redesigned 7-Series, mainly those that owners won't see, as one R-R source told trade weekly Automotive News. The modified new-7 architecture should bring jumbo 4-wheel ABS disc brakes, all-independent suspension with air springs and computer-controlled shock absorbers, and speed-sensitive power steering. Another given is BMW's full range of electronic driving aids, such as an antiskid system and traction control, and radar-based cruise control. Wheels are said to be 19- and/or 20-inchers, with run-flat tires a possible no-cost option.
Other features are less certain, but the 2010 Rolls-Royce Ghost should be loaded with gadgets, partly for the presumed tech-savvy target audience and partly because BMW loves gizmos. Among the items being widely whispered are auto-close power doors and trunklid, a navigation system with a new type of glare-proof display screen, and a headliner with multiple fiber-optic points that glow to create a "starry night" effect, a bit of set design also found in the 2-door Phantom Coupé. (And please do say "koo-PAY.") A BMW iDrive-type control knob already appears in Phantoms, and so will probably appear in the Ghost as well.
As for styling, Chief Designer Ian Cameron says the 2010 Rolls-Royce Ghost will have a "more informal presence than Phantom models, with a greater emphasis on driving. In design terms this is expressed by [a] more organic form, yet with powerful, purposeful proportions." OK, but those company sketches suggest the Ghost may look rather like the 2005 Cadillac Sixteen concept, right down to the use of rear-hinged "coach" rear doors, as on the Phantom sedan. The Ghost should also lift the senior car's retractable "Flying Lady" grille ornament. The grille itself, however, will be smaller and far less upright than the Phantom's--much like the rest of the package. Interiors, unsurprisingly, will be lavishly appointed in top-grade materials, and the artisans at Goodwood will doubtless be happy to oblige sir or madam with all manner of special-order trims and colors.
One British report recently noted that the 2010 Rolls-Royce Ghost is "all about scale," a sales-boosting move down-market to where buyers are more plentiful. It's the same tactic Rolls employed to get back on its feet after World War II with relatively "cheap" models like the Silver Dawn. The Ghost is no less apropos for these difficult times, especially as even some Rolls customers might now feel just a bit conspicuous being seen in a Phantom. Ah, the problems of wealth.
Rolls also announced final specifications for the new car. The 6.6-liter turbocharged V-12 will pump out 563 hp and 575 lb-ft of torque and will mate to a ZF eight-speed automatic transmission. Zero to 60 mph is said to take 4.8 seconds, and the top speed will be governed at 155 mph. Likely to be shown in production trim at the Frankfurt auto show in September, the 2010 Ghost will slot below the current Phantom range and gives Rolls-Royce a more attainable model to compete against the Bentley Continental Flying Spur, as well as the upcoming 2010 Aston Martin Rapide. At 212.6 inches long—with a 129.7-inch wheelbase—76.7 inches wide, and 61 inches tall, the new Rolls is slightly longer and taller than the Bentley, but a smidge narrower. The Continental lineup also includes GT coupe and GTC convertible versions, and we expect two-door and droptop iterations of the Ghost to launch after the sedan.
Rolls-Royce CEO Tom Purves said the Ghost name is fitting for the new model because it evokes a sense of “adventure and technical innovation,” as well as “flair and style.” The latter elements shouldn’t be an issue, as the Ghost will share the Goodwood plant’s paint, wood, and leather workshops with the Phantom (vehicle assembly will be handled by a separate production line). Stay tuned for more details closer to the unveiling.
Source : consumerguideauto.howstuffworks.com
That, in a nutshell, is project RR4, a.k.a. "New Generation Saloon" (sedan to us Americans). Rolls-Royce confirms this car will debut sometime in 2010. The company recently announced it will go into production during 2009 and be will be called the Ghost. Rolls-Royce gave a sneak peek, in the form of the experimental 200EX at the March 2009 Geneva Auto Salon in Switzerland. Expect coupe and convertible versions early next decade. If all goes well, the Ghost will more than double yearly production at the modern BMW-built R-R factory in Goodwood, England to somewhere between 2,000 and 2,500 units. That's still far behind Bentley, but Rolls-Royce ownership isn't for everyone, old bean. Price? Well, if you simply must know, it's being rumored at $300,000-$400,000.
The 2010 Rolls-Royce Ghost was made official in late 2006, but with few specifics given. Since then, Rolls has announced that Goodwood will add a second assembly floor and a second shift to produce the Ghost. It has released two vague sketches of what the new car will look like, and several photos of the experimental 200EX the company says shows the direction the Ghost will follow. Fortunately, our spies have unearthed most of the basics, though some items remain a mystery.
Broadly speaking, the 2010 Rolls-Royce Ghost is based on the redesigned 2009 BMW 7-Series sedan that's due to start sale in the spring of 2009. The new 7's "F01" platform will be pulled like taffy to make the Ghost longer, wider, and taller than its German cousin. Yet, the Ghost will be almost a compact next to the Phantom--over a foot shorter by some accounts. It's also said to be nearly 500 pounds lighter despite a structure that uses less weight-saving aluminum. Still, the Ghost will be no bantam, likely to tip the scales just north of 5,000 pounds.
The Ghost will be motivated by a "unique to Rolls-Royce" turbocharged 6.6-liter V12 that packs 500 horsepower. The firm said early on that the powerplant will be "exclusive to Rolls-Royce," so some think that rules out a BMW engine. On the other hand, "exclusive" could just as easily mean a Rolls-only version of a new BMW V12 engine that is rumored to appear in the redesigned 7-Series.
Another complication is the Ghost's place in the world. In terms of power and performance, the 500-horse V12 puts it "upstairs" of the 453-horsepower 6.0-liter V12 Phantom, yet it leaves Ghost conspicuously "downstairs" of a prime competitor, the 553-horsepower 6.0-liter W12 Bentley Continental Flying Spur. In addition, the Phantom has been roundly criticized for its prodigious fuel thirst, and Bentley has announced plans to reduce fuel consumption and CO2 emissions for all its cars, which put pressure on Rolls to follow suit. According to the carmaker, this engine, combined with a ZF 8-speed automatic transmission, boasts better fuel and CO2 efficiency than the "already class-leading Phantom series of cars."
The 2010 Rolls-Royce Ghost will borrow many other components from the redesigned 7-Series, mainly those that owners won't see, as one R-R source told trade weekly Automotive News. The modified new-7 architecture should bring jumbo 4-wheel ABS disc brakes, all-independent suspension with air springs and computer-controlled shock absorbers, and speed-sensitive power steering. Another given is BMW's full range of electronic driving aids, such as an antiskid system and traction control, and radar-based cruise control. Wheels are said to be 19- and/or 20-inchers, with run-flat tires a possible no-cost option.
Other features are less certain, but the 2010 Rolls-Royce Ghost should be loaded with gadgets, partly for the presumed tech-savvy target audience and partly because BMW loves gizmos. Among the items being widely whispered are auto-close power doors and trunklid, a navigation system with a new type of glare-proof display screen, and a headliner with multiple fiber-optic points that glow to create a "starry night" effect, a bit of set design also found in the 2-door Phantom Coupé. (And please do say "koo-PAY.") A BMW iDrive-type control knob already appears in Phantoms, and so will probably appear in the Ghost as well.
As for styling, Chief Designer Ian Cameron says the 2010 Rolls-Royce Ghost will have a "more informal presence than Phantom models, with a greater emphasis on driving. In design terms this is expressed by [a] more organic form, yet with powerful, purposeful proportions." OK, but those company sketches suggest the Ghost may look rather like the 2005 Cadillac Sixteen concept, right down to the use of rear-hinged "coach" rear doors, as on the Phantom sedan. The Ghost should also lift the senior car's retractable "Flying Lady" grille ornament. The grille itself, however, will be smaller and far less upright than the Phantom's--much like the rest of the package. Interiors, unsurprisingly, will be lavishly appointed in top-grade materials, and the artisans at Goodwood will doubtless be happy to oblige sir or madam with all manner of special-order trims and colors.
One British report recently noted that the 2010 Rolls-Royce Ghost is "all about scale," a sales-boosting move down-market to where buyers are more plentiful. It's the same tactic Rolls employed to get back on its feet after World War II with relatively "cheap" models like the Silver Dawn. The Ghost is no less apropos for these difficult times, especially as even some Rolls customers might now feel just a bit conspicuous being seen in a Phantom. Ah, the problems of wealth.
Rolls also announced final specifications for the new car. The 6.6-liter turbocharged V-12 will pump out 563 hp and 575 lb-ft of torque and will mate to a ZF eight-speed automatic transmission. Zero to 60 mph is said to take 4.8 seconds, and the top speed will be governed at 155 mph. Likely to be shown in production trim at the Frankfurt auto show in September, the 2010 Ghost will slot below the current Phantom range and gives Rolls-Royce a more attainable model to compete against the Bentley Continental Flying Spur, as well as the upcoming 2010 Aston Martin Rapide. At 212.6 inches long—with a 129.7-inch wheelbase—76.7 inches wide, and 61 inches tall, the new Rolls is slightly longer and taller than the Bentley, but a smidge narrower. The Continental lineup also includes GT coupe and GTC convertible versions, and we expect two-door and droptop iterations of the Ghost to launch after the sedan.
Rolls-Royce CEO Tom Purves said the Ghost name is fitting for the new model because it evokes a sense of “adventure and technical innovation,” as well as “flair and style.” The latter elements shouldn’t be an issue, as the Ghost will share the Goodwood plant’s paint, wood, and leather workshops with the Phantom (vehicle assembly will be handled by a separate production line). Stay tuned for more details closer to the unveiling.
Source : consumerguideauto.howstuffworks.com
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