Auto Car | Ford Verve Concept 2007 | Ford of Europe's upcoming new small car will no doubt incorporate the automaker's "Kinetic" design language, and the Verve Concept is supposed to preview for us what it will look like. In fact, the Verve is really meant to elicit feedback that will ultimately shape the final production form. What's good or bad about the design? Sound off in the comments, as Ford is listening. For our part, while we've always been a fan of the "Kinetic" design language, the Verve takes those cues and cranks them up to 11, particularly on the front end with that gaping grille. The Iosis-inspired headlights are always appreciated, but on the wee tiny nose of the Verve they're a bit overwhelming. That said, we'd guess those elements would be toned down before it hits the showrooms, so there could be a very handsome production car hiding inside this concept.
We've also learned the Verve is the first of three concepts that Ford will be unveiling in various markets this year, the next two coming in Asia and North America. The one destined for North America will probably debut at the Detroit Auto Show in January, and we're betting it's the Fiesta Concept that will preview a production Fiesta for U.S. consumption in a few years.
The significance of the Ford Verve Concept is that it's the first physical evidence of the design direction for an all-new small Ford since it was announced earlier this year that the European arm of the company's global Product Development group is taking the design and engineering lead in creating a new small-car portfolio for major world markets. The Ford Verve Concept is the first of three concept vehicles which will debut in key regions – Europe, Asia and North America.
"Ford Verve Concept is presented here in Frankfurt as a bespoke concept car to generate reactions while our production plans are taking shape," said John Fleming, President and CEO of Ford of Europe. "Our Design team took an unrestrained approach to how our future small cars could look, and this eye-catching concept was one of the results. If we get the reaction we expect, I'm certain that the team will incorporate elements of this advanced design vision into our final production design. This will make the next generation of small cars from Ford very compelling indeed."
"Ford Verve Concept is clearly our most expressive form language yet," said Martin Smith, Executive Director of Design for Ford of Europe. "Bold, even radical, it demonstrates the dynamic possibilities for expressing Ford's kinetic design philosophy in a small car that is a chic, modern and individualistic statement for a sophisticated, fashion-aware generation."
Finished in rich colours and distinctive materials inspired by the world of fashion and cosmetics, the Ford Verve Concept was created by a team of designers from Ford's studios in Dunton, England, and Cologne, Germany.
We've also learned the Verve is the first of three concepts that Ford will be unveiling in various markets this year, the next two coming in Asia and North America. The one destined for North America will probably debut at the Detroit Auto Show in January, and we're betting it's the Fiesta Concept that will preview a production Fiesta for U.S. consumption in a few years.
The significance of the Ford Verve Concept is that it's the first physical evidence of the design direction for an all-new small Ford since it was announced earlier this year that the European arm of the company's global Product Development group is taking the design and engineering lead in creating a new small-car portfolio for major world markets. The Ford Verve Concept is the first of three concept vehicles which will debut in key regions – Europe, Asia and North America.
"Ford Verve Concept is presented here in Frankfurt as a bespoke concept car to generate reactions while our production plans are taking shape," said John Fleming, President and CEO of Ford of Europe. "Our Design team took an unrestrained approach to how our future small cars could look, and this eye-catching concept was one of the results. If we get the reaction we expect, I'm certain that the team will incorporate elements of this advanced design vision into our final production design. This will make the next generation of small cars from Ford very compelling indeed."
"Ford Verve Concept is clearly our most expressive form language yet," said Martin Smith, Executive Director of Design for Ford of Europe. "Bold, even radical, it demonstrates the dynamic possibilities for expressing Ford's kinetic design philosophy in a small car that is a chic, modern and individualistic statement for a sophisticated, fashion-aware generation."
Finished in rich colours and distinctive materials inspired by the world of fashion and cosmetics, the Ford Verve Concept was created by a team of designers from Ford's studios in Dunton, England, and Cologne, Germany.
Source : www.autoblog.com
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